Gürsel iLipinar has an Economics degree from University of Istanbul and MBA degree (Marketing and Information Systems) from Georgia State University, USA. Most of his 20-year professional career is in International Business field. e.g. Export-Import Bank (EximBank), State of Georgia Department of Trade, Industry and Tourism, United States Export Assistance Center, BellSouth and AT&T. After working in the International Business Development (RIM-Blackberry/Ericsson), Information Technology Project Management, Marketing and Product Management departments of BellSouth and AT&T Telecommunications (USA and Latin America) for over 9 years, moved into the world of Academia 6 years ago. Currently he is working on his PhD in Design Management at ESADE, coordinating a Design Management Master Program and enjoying teaching Design Management, Marketing/Sales, New Product Development courses. His research interests focus on the areas of design-oriented organizations, design equity and brand equity.